Our Team

Aviva Ariel-Donges
Director, Behavior Change

Aviva is Director of Behavior Change at Reciprocity Health, focusing on personalized patient care journeys through TheraPay Rewards. She previously led NIH-funded digital health research at Transcendent Endeavors, guiding product strategy and clinical trials. With clinical and teaching experience at Rush University Medical Center and Jesse Brown VA, she brings expertise in product development, research, and behavioral health interventions. Aviva earned a PhD in Clinical & Health Psychology and Master’s in Public Health from the University of Florida.