Privacy Policy of Reciprocity Health, Inc.

Effective March  18, 2025

1. Scope

This Privacy Policy applies solely to our corporate website and does not govern the privacy practices of the TheraPay Rewards website or application. If you are a consumer of the TheraPay services, please refer to that privacy policy located at www.therapayrewards.com/privacy-policy.

Please note that this Privacy Policy does not apply to non-Reciprocity Health websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

2. THE INFORMATION WE COLLECT

Depending on the nature of your interaction with Reciprocity Health, we may collect personal information as follows:  

  • Directly from you, when you provide information to us or interact with us:

    • Contact information, including your name, telephone number, email address, mailing address, and any other information you choose to include when you communicate with us. 

    • Survey information in response to questions we may send you, including for feedback and research purposes.

    • Any additional information you choose to provide, including questions, suggestions, and feedback.

  • Automatically from you, device information and online user activity when you visit our Website, as described in the next section.

3. COOKIES AND INFORMATION COLLECTED BY AUTOMATED MEANS

Certain information is automatically collected from you when you interact with our Website. This information includes:

  • Usage details about your interaction with our Website, such as the date, time, and length of visits, specific pages or content accessed during the visits, search terms, frequency of the visits, and referring website address.  

  • Device information about the device you use to access our Website, such as IP address, device type, unique device identifier, operating system, browser type, and mobile network information. 

  • Location information where you choose to provide us with access to information about your device’s location.

Much of this information is collected through cookies and other tracking technologies, which may be operated by our partners who assist us in providing the Website, understanding usage of the Website, security, and fraud prevention.

You can modify your browser setting to disable or reject cookies across the internet; but if you do so, some features of our Website may not function properly or be available. Please note that you will need to set preferences on each device you use to visit our Website.

You may opt-out of some third-party cookies by visiting their opt-out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:

  • We use Google Analytics to collect Website usage details. You can learn more about privacy and Google Analytics here, and opt out of collection of your data by using the Google Analytics Opt-out Browser Add-on.

  • We use Google Ads to customize our advertising and to serve you ads based on your browsing behavior. You can learn more about Google Ads here and can opt out of personalized advertising through Google’s Ad Settings here.  

  • We use the LinkedIn Insight Tag to track conversions, retarget Website visitors, and unlock additional insights about members interacting with our LinkedIn adverts. You can opt out here.

  • We use Retention to collect information about your visit to our Website and associate it with personal information they have about you, such as your email address, so we can send you marketing emails. You can opt-out of Retention sharing your information with us here.  

Because definitions and rules for “Do Not Track” have not yet been established, we do not respond to “Do Not Track” signals.

4. HOW WE USE YOUR INFORMATION

We use the personal information we collect from you to:

  • Provide our Website to you; manage, maintain, and operate the Website; diagnose or fix technology problems; monitor the performance of the Website; and understand Website usage.

  • Respond to your requests and questions; communicate with you; provide troubleshooting and other support; provide important notices; and send you information that may be of interest to you.

  • Improve the Website; grow our business; better understand our consumer base; administer surveys for market research; and develop new products and services.  

  • Design and administer marketing campaigns and evaluate the effectiveness of these campaigns. If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email.

  • Comply with legal requirements; defend against legal claims or other demands; respond to subpoena, court order, or other legal process or request; protect the rights of Reciprocity Health, you, or others; and detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal. 

We may use and share information in an aggregated or de-identified manner at our discretion, including for research, analysis, modeling, marketing, and improvement of our Website.

5. HOW WE SHARE YOUR INFORMATION

We may share the information we collect in the following instances:

  • With service providers that we believe need the information to perform a technology, business, or other professional function for us such as IT services, accounting, auditing, and tax services, and other professional services.

  • With online advertising partners, who may use cookies or other tracking technologies to deliver personalized advertising to you when you visit the Website, including advertising based on the products or services you have viewed. These partners may use tracking technologies to collect or receive information from the Website and elsewhere on the internet and use that information to target ads. Partners may allow other companies to access information about you so that they may market other products you may be interested in. You may be able to prevent third parties from using your information for interest-based advertisements across the internet by visiting the NAI or the Digital Advertising Alliance. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs.

  • With entities in our corporate family, for purposes consistent with this Privacy Policy, to carry out our business activities, and to the extent permitted by law.

  • When a corporate event occurs, we reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

  • For legal purposes; where necessary to comply with the law; in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights; as required to enforce our terms of use or other contracts; to defend against legal claims or demands; or to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

6. HOW WE PROTECT AND STORE YOUR INFORMATION

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Website. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf. If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries.

7. UPDATES TO THIS PRIVACY POLICY

We may make changes to this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when this Privacy Policy was last revised. If we make material changes to this Privacy Policy, we will notify you through written, electronic, or other means.