For Payers & Partners
Reciprocity Health transforms patients into active participants, enhancing care program adherence and outcomes. TheraPay campaigns reduce costs, improve quality measures, and drive health outcomes through efficient incentives.
When clients outsource care journey optimization to Reciprocity Health, our team owns all operational functions of the rewards program and brings its expertise to design, launch, manage, and optimize programming.
We create targeted incentive programs grounded in behavioral economics to drive patient adherence, lower costs, and improve healthcare metrics through persistent connectivity and active participation.
We use a disciplined process to manage care reward operations using a five-phased approach proven to increase engagement and drive member adherence, which improves gap closure and condition-specific care programs.
About Our Product, TheraPay®
Developed from extensive industry insights, our proprietary CARE software platform and TheraPay Mobile App enable customized design and deployment of care journeys and financial incentive programs.
First, the Reciprocity Health team leverages its proprietary C.A.R.E. Platform (Choice Architecture & Responsive Engagement) to research and design high-performance engagement campaigns customized to overlay a client’s existing programs and achieve their business goals. The CARE Platform merges behavioral economics and consumer science to craft holistic engagement campaigns that encompass dozens of variables across member segmentation, task sequence, task duration, member messaging and, most importantly, reward design.
When design is complete, campaigns are launched through the TheraPay App which offers members, at their fingertips, a simple stepwise path to follow their care program and receive rewards for every activity completed. Even the most complex care programs are distilled down to clear steps and incentivized with the most powerful tool in behavioral economics: immediate cash rewards. Member progress within a campaign is monitored in real-time to inform adaptive engagement strategies and continuously optimize campaign design. The TheraPay Rewards App is available in the Apple Store and Google Play Store, as well as via computer at www.therapayrewards.com.
Program Benefits
Member curation and outreach
Leveraging our proprietary member engagement toolkit, our client partners are guaranteed they reach the members who impact their business goals.
Access to our expert behavioral economics modeling team
Members access step-by-step instructions, quick links, and reward programming all in the palm of their hand…or at their keyboard.
Unlimited member access to the TheraPay Rewards iOS, Android, and WebApp
Drawing upon more than a decade of academic research and field-tested programs, our analytics and design team tailors incentive campaigns to optimize care program adherence.
API and off-line validation of all member activities
Whether it is in a clinical, digital, or personal setting, TheraPay is built to facilitate, track, and confirm a member’s progress throughout their care program.
On-going A/B testing, reporting, and refinements
Intent on continuous improvement, TheraPay campaigns are built to iterate and optimize throughout the program lifecycle.
Compliance ready and minimal integration required
Centralized efficient platform allows for easy and secure campaign design and management.
