Our Team

Peter Burns
SVP, Behavior Change

Peter is SVP of Behavior Change at Reciprocity Health, leveraging behavioral economics to drive patient outcomes. Previously, he led customer strategy and innovation at CVS Health, focusing on data-driven solutions. His background includes roles at NectarOM, SiRRAN Communications, and The Daily Caller, where he honed his strategic marketing and business development expertise. He holds an MBA from Columbia Business School and a BA in History from Yale University, fueling his passion for transformative healthcare solutions.